Question
A firm's marketing mix refers to the combination of: a. goods the firm offers to different market segments b. advertising media the firm utilizes
A firm's marketing mix refers to the combination of: a. goods the firm offers to different market segments b. advertising media the firm utilizes to promote its products c. strategies regarding product, price, place, and promotion d. people directly involved in making marketing decisions
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
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