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A firm's strategic emphasis, i.e., its relative focus on value appropriation vs. value creation, provides insights on how the firm expects to position itself for
A firm's strategic emphasis, i.e., its relative focus on value appropriation vs. value creation, provides insights on how the firm expects to position itself for future growth
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Research Methods In Business Studies
Authors: Pervez Ghauri, Kjell Gronhaug
4th Edition
0273712047, 9780273712046
