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A firn purbuing a thirk giobal, act local approch is strategy-making purcues a competitive strategy that is escentialiy the same in all country marke operates
A firn purbuing a thirk giobal, act local" approch is strategy-making purcues a competitive strategy that is escentialiy the same in all country marke operates but it may nonetheless gue local managers room to make minor vanati enpiogs a fundamentaly global strategy that emphasizes being thighly responeive conditions in each courny makket. sisl them inder clistincty differett brant names one for each country or goup of ne coumties so that there will oe no doubt in oustomers' minds that the produot is than giobal sels a weaky differentlated product worburde and vanes ils use of clistribution cha places teaiy dtrategic emphatis on sirengthening its local regional brands ocalinggoral markeis so ab to build a bigger glocal market share than key rivals
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