Question
A florist who provides flower arrangements for wedding receptions, includes his fees as part of the entire bill for all costs associated with the wedding
A florist who provides flower arrangements for wedding receptions, includes his fees as part of the entire bill for all costs associated with the wedding (Food and drink, wedding photography, limousine rental, hall rental etc.) Discuss this pricing tactic in two ways (i) using Prospect Theory and (ii) using one of the nine factors in which influence price elasticity of demand.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
