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A focus group would most likely be used in the _ _ _ _ _ _ _ _ stage of new product development. Question 1
A focus group would most likely be used in the stage of new product development.
Question Select one:
A
idea screening
B
concept development
C
test marketing
D
commercialization
E
business analysis
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Strategic Management Formulation Implementation And Control
Authors: John A Pearce , Richard B Robinson Jr
9th Edition
0072980079, 978-0072980073
