A former advertising campaign for GEICO Insurance used the slogan $"$So easy, even a caveman could do it$"$ to emphasize the ease of buying insurance on GEICO's website$-$implying it was simpler than using a competitor site. This campaign was part of GEICO's

a$.$ mission statement.

b$.$ market segmentation plan.

c$.$ product strategy.

d$.$ customer excellence strategy.

e$.$ positioning strategy.