A former student in Chicago has launched a new product - a trunk mat that is machine washable, custom cut exclusively for Tesla Model Y and Model 3 trunks. According to the company, it is unique in that it is the only trunk mat in the market today that you can actually put in the washer and the dryer. It also is absorbent and leak-proof. In sum, it is easier to clean, handle and maintain than traditional trunk mats while also protecting your investment (the Tesla). And, it costs less.

1. Describe, in detail, three potential segments (target markets) for this product (20%)
2. Complete a Integrated Marketing Communication Mix (IMC Mix) for the product. Describe each component of the IMC Mix (5%) and exhibit your creativity