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A Fortune magazine article by Jon Birger talks about a second mover advantage in which Lowe's is compared to #1 Home Depot; #2 Target vs.

A Fortune magazine article by Jon Birger talks about a "second mover advantage" in which Lowe's is compared to #1 Home Depot; #2 Target vs. #1 Walmart; PepsiCo vs. Coca-Cola). Lowe's has wider aisles, brighter stores, and friendlier salespeople. Being #1, you're a natural target. All of the following are true about the second mover advantage EXCEPT: a. The second mover watches what #1 does and then does something different. b. The second mover is in a good position. c. The number twos compete on price and cost. d. The number twos do not compete on operational efficiency

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