A French company' Jeanne Arches Perfumes' has introduced a perfume under the brand name SK, named after the charismatic celebrity Shah Rukh Khan. The perfume is available in two variants, SK Silver for men and SK Gold for Women. The perfumes are priced at Rs. 500 for a 100 ml pump spray bottle. The strategy may be to capture a large number of consumers who are oriented toward film celebrities. Advertising is planned through television satellite channels and magazines.

You are required to

a) Discuss appropriate promotional strategies to be adopted by the brand.

b) Discuss the macro & micro environment factors that could impact the sales of the new product