A French winery is considering entering the Canadian Market.

You are assigned to develop a Market Entry Strategy for them.

What would be the best Market Entry Strategy you would suggest and why?

Provide details - such as when, where, how, with whom they should enter.

Evaluate what would be the advantage/benefit of that strategy vs any other.

Evaluate any disadvantages and risks.

Utilize the material covered in the course and classes thus far.

If it makes it easier - you can pick any French winery to work on as being the one from this essay.

NOTE: in this part identify but do not focus on products, prices, quantities, market shares - quantitative information will be in Part 2 of the essay.