A French winery is considering entering the Canadian Market. You are assigned to develop a Market Entry
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Question:
A French winery is considering entering the Canadian Market.
You are assigned to develop a Market Entry Strategy for them.
What would be the best Market Entry Strategy you would suggest and why?
Provide details - such as when, where, how, with whom they should enter.
Evaluate what would be the advantage/benefit of that strategy vs any other.
Evaluate any disadvantages and risks.
Utilize the material covered in the course and classes thus far.
If it makes it easier - you can pick any French winery to work on as being the one from this essay.
NOTE: in this part identify but do not focus on products, prices, quantities, market shares - quantitative information will be in Part 2 of the essay.
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