A friend and fellow student at Humber College who is graduating from the Culinary Management program recently started a cake decorating business. Because of your friend's networking on LinkedIn, she has received interest from local retailers, and has just received a meeting invitation from a small food store chain who may be interested in doing business with her.

Your friend does not have much experience in sales or presenting, and has asked for your advice. As a starting point, you tell your friend that the combination of empathy and ego drive can set her up for success. Define both empathy and ego drive and explain why both would be very helpful to your friend in her upcoming meeting with the food company. (4 marks)