Question
A friend of yours from high school has just launched a startup. She reached out to you because of your marketing background and requested your
A friend of yours from high school has just launched a startup. She reached out to you because of your marketing background and requested your help in coming up with a business case for strategic CRM for her fledgling company. Her group has to present this case to their angel investors.
- What information would you need from your friend to generate a business case for strategic CRM?
- What challenges might you face in developing and presenting such a case?
Step by Step Solution
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Step: 1
Question 1 Creating a business case for strategic Customer Relationship Management CRM requires a comprehensive understanding of the startups current situation goals and challenges To generate an effe...
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
5th edition
978-1111821227, 9781133190363, 1111821224, 1133190367, 978-0078112713
