a. From this Needs Rank table describe the main priorities for the customers.

b. Does the priority list the same for every group of customers? Explain why.

CUSTOME Price 22222882) C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20 C21 C22 C23 C24 C25 C26 C27 C28 C29 C30 2 4 1 4 1 4 3 1 1 2 1 8 1 1 2 6 2 2 1 5 8 7 8 7 2 1 1 7 6 SERVICE ATTRIBUTE RANKING FOR EACH CUSTOMER Reliabilit Product y Payment Invoice Product Availabilit of Terms Accuracy Quality V supply 1 1 2 3 2 3 2 2 4 1 6 1 4 6 3 5 4 5 8 10 84888 9 10 10 9 10 4 4 10 10 7 8 6 9 10 10 6 11 10 12 11 10 9 7 12 11 30=3== 7 11 10 11 9 9 10 9 9 8 8 00 12 7 9 8 6 7 12 11 11 9 11 10 11 12 7 10 8 7 10 0 12 10 11 12 10 6 7 8 7 6 9 11 8 8 7 4 3 3 5 4 1 5 3 2 3 2 3 2 4 1 3 1 1 3 1 2 2 1 2 1 2 2 2 1 3 2 5 6 3 2 1 4 3 6 8 2 3 3 5 2 3 3 4 2 2 1 3 2 1 4 3 3 3 3 Delivery lead times 8 6 7 8 9 7 10 9 5 5 9 7 5 5 9 4 9 10 7 7 6 4 3 5 7 5 5 4 9 Ease of ordering 9 12 8 7 5 8 4 5 6 4 3 4 6 2 4 1 5 4 3 4 4 3 1 4 3 3 6 6 1 2 to problem Sales 12 11 11 12 12 12 12 12 7 9 11 6 10 11 12 9 12 12 9 11 8 5 6 6 10 6 7 10 Error free 9 support delivery support 6 5 10 5 4 1 7 6 7 6 8 8 12 11 12 9 8 10 7 7 12 11 12 11 11 12 11 8 12 11 12 5 9 9 10 6 5 9 8 9 7 4 5 9 8 6 11 6 5 8 5 3 4 5 5 4 5 9 9 5 4 Mercandisin 11 10 10 2 8 11 8 7 10 10 5 12 11 10 7 8 8 9 6 6 12 11 29F99FF 12 12 11 12 10 11 12 11 In a survey of our customers, we asked them to rank, in absolute terms, their needs in terms of the service attributes listed in order of 1-12 where 1 is the most important to them and 12 is the least. This table should be read in conjunction with the "Importance" table, where the customers was invited to rank the importance of what Bi-Flo delivered to the customer on a scale of 1-5 where 1 is least important and 5 the most important. Customers were also asked