A. From your understanding of the levels of products and services, read the following marketing situations and determine which product level each situation belongs to: Example Lad of product/service Most people go to Starbucks because of the brand and 2. Cadbury chocolate bars have designed tow packaging in time for London Olympics 2012 This LG fridge comes with 10 years warranty This car is of a very low quality, but I bought it because it's cheap Bader installed a security system to ensure his house's safety when he travels for week B. In the following table, each statement represents a characteristic of a stage in the Product Life Cycle From your understanding of the PLC, read the statements below and decide which PLC stage each statement belongs to. Statement PLC stage 1. The demand is rapidly rising hence sales is booming 2.Our sales volume is decreasing as time passes by The profits is fughest level Our costs are her per customer The sales growth rate stays relatively unchanged 6. We are being selective as to our distribution and starting to please cal unprofitable outlet 7. Our profit is low or negative Cost redactice and price cutting to milk the brand is our nim. 9. We use different strategies such as modifying the product, the market or the marketing mix to say the current age. c. Based on your studies of segmentation, fill in the following table by stating and defining each Segmentation variable described in the example. Examples Segmentation Theclat Credit Card is aimed at women with specialties related we and their interests For which is relf-service vehicles by the day or het Feedyplated City Center Balmain Slegs ly decorate their shop with eros crescens during the holy month of Ramadan to tract comes to shop for the subsequent events Royal Caribbean Cruise will posto gruples and Families with hundreds of activities will be The Body Factory oumen sok a balance between function and style when exercising. They look into band that cater to the Penefit they A. From your understanding of the levels of products and services, read the following marketing situations and determine which product level each situation belongs to: Level of product/service Example 1. Most people go to Starbucks because of the brand name. 2. Cadbury chocolate bars have designed new packaging in time for London Olympics 2012. 3. This LG fridge comes with 10 years warranty. 4. This car is of a very low quality, but I bought it because it's cheap. 5. Bader installed a security system to ensure his house's safety when he travels for work