A frustrated general manager states the following:

"Our staff are not motivated. They haven't got a clue what is expected of them and I'm not sure they even have the ability what we want them to do anyway. Hence, I believe we have no chance that we will achieve our organisational objectives."

Required:

(a) Discuss the problems experienced by this organisation and advise the manager what needs to be done to rectify each of the three problems identified in this statement. Include a discussion of the different types of controls in your answer. (6 marks)

(b) What specific advice would you provide the general manager if you are aware that the organisation has a product differentiation strategy. (4 marks)