A furniture manufacturer instituted a new strategy of producing custom-designed kitchen fittings rather than predesigned fittings. Although the amount of fittings produced by the company fell in the first few months that the new plan was implemented, management was quick to encourage the workers, pointing out that the custom fittings sold faster (and at a higher profit margin) than the predesigned fittings. What strategy is management using to overcome resistance to change in the move toward new patterns? A. Benchmarking. B. Celebrating early wins. C. Unfreezing. D. Behavioral process orientation