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A general analysis of the entire business situation including customer, company, context, collaborators, and competitors for Southwest Airlines would reveal all of the following except:
A general analysis of the entire business situation including customer, company, context, collaborators, and competitors for Southwest Airlines would reveal all of the following except:
a Southwest Airlines and its passengers are central players in a marketing exchange regarding low cost, fun air travel with excellent customer service, on the one hand, and customer satisfaction and consistent profitability, on the other hand.
b Southwest's collaborators pursue their own interests without regard for Southwest's interests.
c Southwest's competitors are unbundling their products.
d High jet fuel costs create a very challenging economic climate for the airlines industry.
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