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A general analysis of the entire business situation including customer, company, context, collaborators, and competitors for Southwest Airlines would reveal all of the following except:

A general analysis of the entire business situation including customer, company, context, collaborators, and competitors for Southwest Airlines would reveal all of the following except:
a. Southwest Airlines and its passengers are central players in a marketing exchange regarding low cost, fun air travel with excellent customer service, on the one hand, and customer satisfaction and consistent profitability, on the other hand.
b. Southwest's collaborators pursue their own interests without regard for Southwest's interests.
c. Southwest's competitors are unbundling their products.
d. High jet fuel costs create a very challenging economic climate for the airlines industry.

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