A. General environmental analysis General environmental analysis (opportunities and threats). Apply the PESTEL model to AMAZON organize and assess the impact of external forces on the firm. Your analysis of the general environment should focus on trends in the six segments of the general environment (i.e., PESTEL). Many of the segment issues for the six segments are explained more fully in the external environment chapter of your book. Any analysis of the threats and opportunities facing a firm requires an understanding of the general environment within which a firm operates. You must provide an in-depth analysis of the broad trends in the context within which a firm operates that can have an impact on a firms strategic choices. You must discuss the trends in each of the six interrelated segments of the general environment. The objective you should have in evaluating these trends is to be able to predict the segments that you expect to have the most significant influence on Amazon over the next several years (say three to five years) an to expaling your reasoning for your predictions.