Question
A German company in the drug sector wants to rationalize its distribution network in France and Spain. The two main options it considers are the
A German company in the drug sector wants to rationalize its distribution network in France and Spain. The two main options it considers are the following: Option 1: Serving markets from two regional distribution centers , one in France and one in Spain. Each center will have its stock directly supplied by truck from the central plant in Germany, with lead times of 4 5 days. - Option 2: Supply the products to the final customer from the central warehouse located in Germany. To guarantee competitive service times, the goods will be shipped by plane and small break and bulk centers will be set up in each country. No stock will be held locally. Question - Evaluate the options in terms of customer service: 1. Product range 2. Responsiveness 3. Volume flexibility 4. Robustness
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