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A global IT group launched a new product development by cross - functional team design where team members were selected worldwide. The newly appointed chief
A global IT group launched a new product development by crossfunctional team design where team members were selected
worldwide. The newly appointed chief technology officer CTO who had no previous involvement with the process, added new
expectations, made changes in priorities, and publicly commented negatively about the teams interactions with senior functional
managers. The teams work abruptly slowed down, morale dropped, and expectations of success disappeared. Also, the inability to
meet facetoface with team members added to their frustration at this critical time.
a Discuss and identify the problems caused by the CTOs approach to the product development design team.
b Brainstorm strategies you could use to strengthen the team.
c Assume you are the team leader. Prepare a list of guidelines about how the CTO should interact with any crossfunctional
team in the future.
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