A good survey software platform is needed to give you full functionality and flexibility, so your online surveys can be customized and optimized. However, businesses can get more for their money with a survey software system that does more for the company. For example, the Qualtrics XM Platform is a best-of-breed experience operating system for experience management. It brings all your operational and experience data together from across the organization to help create and improve experiences for employees, customers, prospects and more. It automatically updates records, has an in-built analytics engine and can handle research projects, from start to finish, in a few clicks