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A go-to-market strategy is: Sustainable differential advantage, relative to competitors, in the minds of customers A blue print used to deliver the firms offerings to
A go-to-market strategy is: Sustainable differential advantage, relative to competitors, in the minds of customers A blue print used to deliver the firms offerings to end users in a manner that con
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Essentials of Strategic Management
Authors: Martyn R Pitt, Dimitrios Koufopoulos
1st edition
978-1849201872, 1849201870, 978-1260092271
