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Why do firms need effective vision and mission statement for achieving strategic competitiveness and earning above-average returns? Minimum Words (2000 words)

Why do firms need effective vision and mission statement for achieving strategic competitiveness and earning above-average returns?

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Firms need effective vision and mission statements for achieving strategic competitiveness and earning aboveaverage returns for several reasons These statements serve as guiding principles for the org... blur-text-image

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