A graduate business school rewards its faculty based on perceived research and teaching contributions. Research should advance the body of knowledge in the professor's field (and, in so doing, enhance the school's academic reputation), and teaching includes good classroom performance and innovation in course design. In principle, a business school could write contracts with its professors using key performance indicators (KPIs) based on the above criteria. But this is rarely done in practice. Required Identify potential drawbacks if a school was to pay bonuses and grant promotions on the basis of the following KPIs: Number of research articles published Students' ratings of professors courses Starting salaries of students after graduation .