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A greenfield investment is defined as: a. establishing a production or service facility starting from the ground up, i.e., from a green field. b. acquiring
A greenfield investment is defined as:
a. | establishing a production or service facility starting from the ground up, i.e., from a green field. | |
b. | acquiring an existing firm, a cost-effective way of gaining competitive advantages such as technology, brand names valued in the target market, and logistical and distribution advantages, while simultaneously eliminating a local competitor. | |
c. | a and b | |
d. | None of the above |
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