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A greenfield venture is when a company builds a subsidiary from scratch in a foreign country instead of acquiring an established firm. If successful this

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A greenfield venture is when a company builds a subsidiary from scratch in a foreign country instead of acquiring an established firm. If successful this can be more profitable because the profits do not have to be shared with a partner or another form. It also is the lowest risk form of international business is the riskest type of direct investment. trades control for greater returns

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