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A grocery store would like to gain insight into its customers' purchase to possibly improve its in-aisle product placement and cross-product promotions. The table below

A grocery store would like to gain insight into its customers' purchase to possibly improve its in-aisle product placement and cross-product promotions. The table below contains a small sample of data in which each transaction consists of the items purchased by a shopper in a single visit to the store.

Transaction Items
1 bread, eggs, milk
2 bread, sugar
3 bread, cereal
4 bread, milk, sugar
5 cereal, milk
6 bread, cereal
7 cereal, milk
8 bread, cereal, eggs, milk
9 bread, cereal, milk
10 bread, cereal, eggs, milk

Consider an association rule:

If {cereal, eggs}, then {bread}

Answer the following questions based on the above association rule and the transactional data given in the table.

Question 12 (3 points)

The support count of consequent = __________.

Question 12 options:

8

2

4

3

1

7

6

5

Question 12B (5 points)

The support count of antecedent = __________.

Question 12B options:

5

4

7

6

2

3

1

8

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