A group of Chinese entrepreneurs has developed a smartphone app that enables users to play the game of go with other people or with the computer. The game can be used on various size game boards and provides help to novice players. The entrepreneurs plan to use freemium pricing to monetize their work on the app.
(a) Suggest a price for the entry-level version of this app and a price for the full-featured version of this app.
(b) Describe a limited-capacity feature that could be present in the entry-level version of this app.
(c) Describe a limited-functioning feature that could be present in the entry-level version of this app.
(d) Describe how the presence of advertising could be used in the entry-level version of this app.