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A __________ has direct responsibility for all the elements of the marketing mix for one brand or product line. Multiple Choice brand manager product engineer
A __________ has direct responsibility for all the elements of the marketing mix for one brand or product line. Multiple Choice brand manager product engineer channel specialist brand specialist
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Fundamentals of Management
Authors: Stephen P. Robbins, David A. DeCenzo
8th Canadian edition
133856747, 978-0133856743, 978-0134283593
