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A healthcare facility is considering launching a series of newsletters and other communications, such as mailings reminding women to get an annual mammogram, providing information
A healthcare facility is considering launching a series of newsletters and other communications, such as mailings reminding women to get an annual mammogram, providing information about how to lower cholesterol, new developments in healthcare (for example, new diagnostic tools), health or "wellness" classes, support groups, and so forth. Does it need an authorization for this? No. It may have the same effect as marketing -- namely, increasing the healthcare facility's business -- but this sort of general communication requires no authorization because it addresses their own scope of services for the patient. HIPAA regulations do not cover this situation. Yes. This is clearly marketing
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