A Historical Cost . The price of a company's stock in the stock market is the best indication of Current Market Price B C Company valuation D Inflations A It is what my crazy professor tells us to use 34 Why do we use the prior years data when calculating the percentage change when performing a fluctuation analysis? B | No reason in particular, any number could be used as the base C Prior years data is a good base to evaluate change D Historical cost is a strong measure of evaluation A Industry data helps you get a handle on inflation it is actually not a good measure for evaluating management B performance It is really only helpfullif the companies sell the exact same C Iproducts and services Understanding how a company is performing within gives you an indication of the relative strength of the company's D performance Why do we evaluate a company's performance against industry 35 standards