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A Honda product line begins by appealing to young customers with limited budgets and who Honda hopes will grow into customers whose lifestyles and wallets
A Honda product line begins by appealing to young customers with limited budgets and who Honda hopes will grow into customers whose lifestyles and wallets might appreciate fancier, more expensive cars as they can afford to do so. The product line is a classic means of a company trying to extend the duration of its customers' lifetime, as well as contribution margins in CLV. This example shows that the purpose of calculating CLV includes all of the following EXCEPT: a. to enhance profitability. b. to acquire customers that are costly to attract and costly to retain. c. to fit a company's strategic initiative to serve certain segments of customers better. d. to carry out corporate goals for growth
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