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A hotel divides their sales team and asked each manager to focus marketing efforts on a defined group of travelers. This process is known as
A hotel divides their sales team and asked each manager to focus marketing efforts on a defined group of travelers. This process is known as
c shotgun marketing.
d market segmentation.
a merchandising.
b revenue management.
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
