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A hotel revenue manager seeks to keep her room rates 10% above the rates charged by similar hotels in her market area. Which pricing strategy
A hotel revenue manager seeks to keep her room rates 10% above the rates charged by similar hotels in her market area. Which pricing strategy is this revenue manager utilizing? Select one: A. Follow-t
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Strategic Management
Authors: John Pearce, Richard Robinson
14th edition
77862511, 978-0077862510
