Question
a) How are managers currently evaluated? (see TN2 - OLD Measures) b) Do you believe the current system is fair (if not, recommend changes; Hint
a) How are managers currently evaluated? (see TN2 - OLD Measures)
b) Do you believe the current system is fair (if not, recommend changes; Hint reconsider any expenses that are included that are not controllable by product-line managers as an argument can be made that one shouldn't be responsible for costs they cannot control AND consider expenses that are under their control but not included in the calculation)?
c) Are the current measures congruent with Lipton's corporate level objectives? How about Unilever's? Are these differences at the heart of the changes that are being proposed by Don Logan (be brief; yes or no)? How do the product-line managers feel about the recommended changes? Why are they upset? Be brief.
Teaching Note (TN) 2: Performance Measures for Each Level Level Performance Measures at each Level 1) Capital turnover (Net Sales / AGCE) 2) Return on Sales (Trading Profit before tax/Net Sales) 3) Return on Capital (Profit After Tax / AGCE) Unilever NV 1) Sales growth 2) After-tax profit margin 3) ATRIC TJ Lipton US Product Managers (Foods & Beverages) OLD MEASURES 1) Unit growth in volume 2) Trading profit (included a deduction for new product development charge) 3) Delivered profit (gross margin) 4) Return on sales NEW ADJUSTMENTS TO TRADING PROFIT 1) Deduct a charge for working capital investments 2) Deduct a charge for surplus CRV depreciation 3) Deduct a charge for fixed asset resources based on CRV 4) Deduct new OI&D charges not previously allocated 5) Reverse new product development charge Teaching Note (TN) 2: Performance Measures for Each Level Level Performance Measures at each Level 1) Capital turnover (Net Sales / AGCE) 2) Return on Sales (Trading Profit before tax/Net Sales) 3) Return on Capital (Profit After Tax / AGCE) Unilever NV 1) Sales growth 2) After-tax profit margin 3) ATRIC TJ Lipton US Product Managers (Foods & Beverages) OLD MEASURES 1) Unit growth in volume 2) Trading profit (included a deduction for new product development charge) 3) Delivered profit (gross margin) 4) Return on sales NEW ADJUSTMENTS TO TRADING PROFIT 1) Deduct a charge for working capital investments 2) Deduct a charge for surplus CRV depreciation 3) Deduct a charge for fixed asset resources based on CRV 4) Deduct new OI&D charges not previously allocated 5) Reverse new product development charge
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