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( a ) How does a business model support a holistic view of marketing? ( b ) Describe how the 8 components of a business
a How does a business model support a holistic view of marketing? b Describe how the components of a business model relate to one another, and why they need to be coherent. c Use one of the case studies analyzed in class except Amazon.com, # and assess thecompanys business model based on the components with F A for in Favor vs Againstd Doyou think the company is doing a good job at its Business Model & Strategic Options Es Enhance Expand, Extend, Exit
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