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( a ) How does a business model support a holistic view of marketing? ( b ) Describe how the 8 components of a business

(a) How does a business model support a holistic view of marketing? (b) Describe how the 8components of a business model relate to one another, and why they need to be coherent. (c) Use one of the case studies analyzed in class (except Amazon.com, 2021 #716402) and assess thecompanys business model based on the 8 components (with F / A for in Favor vs. Against).(d) Doyou think the company is doing a good job at its Business Model & Strategic Options 4 Es (Enhance, Expand, Extend, Exit)?

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