(A) Identify what you believe is McDonald's (fast food franchise) most significant business risk.

(B) Performa very brief strengths, weaknesses, opportunities, and threats (SWOT) analysis on McDonald's. Please identify what you believe to be the company's primary strength, weakness, opportunity, and threat.

(C) Select what financial ratios or measures you believe are most useful in identifying this business's risks. What would you look for (in the financial ratio/measurement) to know the business was/is at risk?