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(a) If Ford (a manufacturer of cars) mergers with Goodyear (a manufacturer of automobile tires) would that be considered a horizontal or vertical merger. Please
(a) If Ford (a manufacturer of cars) mergers with Goodyear (a manufacturer of automobile tires) would that be considered a horizontal or vertical merger. Please explain.
(b) Will this merger between Ford and Goodyear lead to an increase in concentration in either the car manufacturing industry or in the automobile tire manufacturing industry? Please explain.
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