a. Imagine that you are working in the marketing department of ABC Hotels Corp. and the board of directors asked you to provide a report about CRM. They are going to come up with a new hotel brand which targets luxury segment. First, define what CRM is and then try to provide some examples. How will you collect customer data and how will you use this data? b. For major hotel repairs that cannot be done by in-house staff, some hoteliers prefer to establish a relationship with one prime contractor in each field or trade (e.g., plumbing, heating, and electrical) and then employ that contractor as needed. Other managers prefer to solicit competitive bids for each major project and then select the best bidder. Identify three advantages and three disadvantages to each approach. Which approach would you suggest at a hotel managed by your team? I