a)" Implementing Pricing Strategy"  Respond to the following:
1) Determine which area you believe provides the greatest challenge for organizations implementing new pricing strategies. Support your argument with specific examples.

2) Analyze the impact decision rights have on successfully implementing a pricing strategy into an organization.


b) "The Big Picture" Please respond to the following:

1) From the e-Activity, evaluate the lesson we learn from the three villages. Assess how this lesson could be helpful in implementing strategic pricing strategies into organizations. Provide specific examples drawing comparisons between “A Tale of Three Villages” and implementing pricing strategies into an organization.
2) Advise a small professional service company, CPA, attorney, consultancy, etc., who is in a start-up phase on pricing strategies. If there was only one piece of advice you could give, discuss what it would be.