Question
a. In this question, you are a sales representative of a growing sportswear line.This is a very competitive business, and your sportswear line is now
a. In this question, you are a sales representative of a growing sportswear line.This is a very competitive business, and your sportswear line is now in some (but not all) important sportswear retailers.
Define prospecting, and why it is important for you to prospect in this situation.
b. Name 2 of the qualifying criteria when evaluating a prospect's potential, and explain why each is important in this situation.
c. Where you are the sales representative for a growing sportswear line, identify what you feel could be the most likely prospecting method to actually secure a meeting with a buyer of a sportswear retailer you are NOT currently in at this time, and explain why you chose this method.
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