Question
a) In your opinion, how has the advent of the new digital media landscape changed the role of sales promotions? b) To what extent do
a) In your opinion, how has the advent of the new digital media landscape changed the role of sales promotions?
b) To what extent do online consumer reviews affect consumer decision making in competitive markets?
c) How could marketers prevent the negative effects of consumer reviews?
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The Stage Managers Toolkit
Authors: Laurie Kincman
2nd Edition
1138183776, 978-1138183773
