Question
a) In your opinion, how has the advent of the new digital media landscape changed the role of sales promotions? b) To what extent do
a) In your opinion, how has the advent of the new digital media landscape changed the role of sales promotions?
b) To what extent do online consumer reviews affect consumer decision making in competitive markets?
c) How could marketers prevent the negative effects of consumer reviews?
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
