(A) influenion B) ixs C decilien D) buyen B) sateknepers ms distrebution. B) consumer genetated tharketing. C) local marketing. D) maxs mariceting E) tanget matketing 7) Marketers of automobiles, financial services, and travel ane most likely to use which of the following types of segmentation? A) incume B) gender C) benefits sought D) usage rate E) occasion 44) Amazon Frime ntrives to convert caseal ahepfits inte loyal prefitable custemters. Onie nhie: happens, an Amaree Frime custeenct can be clavifirs as a A) barnacle B) true believer C) straniger D) tageard E) butterfly 45) Beiore bering acceired by Reouarint Brands tatemational in 2014 . Thim Ilorton's focused on different appraaches te company grow th. In the Prodact Market Expansien Crid Fiatilortonis. was avaided. suceesiully applied three of the four appreachrs. Tbe fourth aFproach. A) product development B) mariet penetration C.) product adaptation b) diversification E) market developenent 46) Which of the following is a true statement aboat Baby Boomets? A) They constitule the larbest demographuc group in Canada B) They are the wealthiest gencration in Canadian history C) They are the most educated generation of Canadiars. D) They are the first generation to have grown up with cueapraters E) They were born between 1985 and 1976 . 47) Which of the following is most likely a characteristic of Geeeration Xers? A) They were the first group to grow up in the intemetera B) They ate a considerably larger popalation then the Baby Boomers C) They prefor quantity over quality of products D) They are the least edweated generation to date E) They are fenerally unreceptive to ads that make fun of tradition 45) Which of the following illastrates the changing cemposition of the Canadian family? A) the number of same-sex couples raising childten has decreased. B) the number of married codples with children under 18 is climbing C) there are fewer dual income families as fewer women eater the workioree D) there is a growing 'crowded nest' symdrome with about 35s of young Canadians aged ao- 34 living with at least one parent. E) a decrease in the number of same sex cocples 49) All of the following statements are true of telephone interviewing except one. Which one? A) introduces interviewer bias B) higher cost then mail questionnaires C) interviewers tend to interpret answers similariy D) some people do not want to discuss personal questions E) under time pressures lead some interviewers to cheat Page 9: secording to the Production concept, convamers will favour products that are and A) advertised and affotdable B) satisfying and quality focused C) in high demand and hard to find D) available and affordable. B) segmented and convenient 61) As Starbucks continues to grow, it is faced with a thyriad of challengesand surprised durisg the implementation of marketing plans. Hence. the tharketing department must practive. constant A) corrective action B) environmental scanning: C) customer management D) petfortance analysis E) marketing control. 62) Jeff Barkins is a comscientious marketing manager. Sometimes, Jeff and his staft are uncleat what decisions to make when faced with moral dilemmas- Jeff and other managers could create broad gaidelines that everyone in the organization must follow in the form of a: A) business value statement B) company mission statement C) company vision statement D) corporate marketing ethics policy. E) financial statement 63) Uber Taxd companies in many large metropolitan areas are requiring new drivers to undergo a two-day training seminar during which they leam basic etiquette ia addition to a familiarity with contmon landmarks and street names. What is the f A) to promote the company image by increasing p b B) to give higher education benefits to C) to improve employee satistact D) to improve customer service E) product differentiation (A) influenion B) ixs C decilien D) buyen B) sateknepers ms distrebution. B) consumer genetated tharketing. C) local marketing. D) maxs mariceting E) tanget matketing 7) Marketers of automobiles, financial services, and travel ane most likely to use which of the following types of segmentation? A) incume B) gender C) benefits sought D) usage rate E) occasion 44) Amazon Frime ntrives to convert caseal ahepfits inte loyal prefitable custemters. Onie nhie: happens, an Amaree Frime custeenct can be clavifirs as a A) barnacle B) true believer C) straniger D) tageard E) butterfly 45) Beiore bering acceired by Reouarint Brands tatemational in 2014 . Thim Ilorton's focused on different appraaches te company grow th. In the Prodact Market Expansien Crid Fiatilortonis. was avaided. suceesiully applied three of the four appreachrs. Tbe fourth aFproach. A) product development B) mariet penetration C.) product adaptation b) diversification E) market developenent 46) Which of the following is a true statement aboat Baby Boomets? A) They constitule the larbest demographuc group in Canada B) They are the wealthiest gencration in Canadian history C) They are the most educated generation of Canadiars. D) They are the first generation to have grown up with cueapraters E) They were born between 1985 and 1976 . 47) Which of the following is most likely a characteristic of Geeeration Xers? A) They were the first group to grow up in the intemetera B) They ate a considerably larger popalation then the Baby Boomers C) They prefor quantity over quality of products D) They are the least edweated generation to date E) They are fenerally unreceptive to ads that make fun of tradition 45) Which of the following illastrates the changing cemposition of the Canadian family? A) the number of same-sex couples raising childten has decreased. B) the number of married codples with children under 18 is climbing C) there are fewer dual income families as fewer women eater the workioree D) there is a growing 'crowded nest' symdrome with about 35s of young Canadians aged ao- 34 living with at least one parent. E) a decrease in the number of same sex cocples 49) All of the following statements are true of telephone interviewing except one. Which one? A) introduces interviewer bias B) higher cost then mail questionnaires C) interviewers tend to interpret answers similariy D) some people do not want to discuss personal questions E) under time pressures lead some interviewers to cheat Page 9: secording to the Production concept, convamers will favour products that are and A) advertised and affotdable B) satisfying and quality focused C) in high demand and hard to find D) available and affordable. B) segmented and convenient 61) As Starbucks continues to grow, it is faced with a thyriad of challengesand surprised durisg the implementation of marketing plans. Hence. the tharketing department must practive. constant A) corrective action B) environmental scanning: C) customer management D) petfortance analysis E) marketing control. 62) Jeff Barkins is a comscientious marketing manager. Sometimes, Jeff and his staft are uncleat what decisions to make when faced with moral dilemmas- Jeff and other managers could create broad gaidelines that everyone in the organization must follow in the form of a: A) business value statement B) company mission statement C) company vision statement D) corporate marketing ethics policy. E) financial statement 63) Uber Taxd companies in many large metropolitan areas are requiring new drivers to undergo a two-day training seminar during which they leam basic etiquette ia addition to a familiarity with contmon landmarks and street names. What is the f A) to promote the company image by increasing p b B) to give higher education benefits to C) to improve employee satistact D) to improve customer service E) product differentiation