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A. Interpret First Direct's (HSBC UK) baking service attribute and forecast how it meets our customers' expectations using service marketing. b. How does First Direct

A. Interpret First Direct's (HSBC UK) baking service attribute and forecast how it meets our customers' expectations using service marketing. b. How does First Direct Baking Services use its competitive edge to set its brand apart from others? c. Show a service blueprint for First Direct Banking's 24/7 online banking and explain it.

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