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A is a document that outlines a proposed firm's goals, the strategy for achieving them, and the standards for measuring success, and a outlines the

A is a document that outlines a proposed firm's goals, the strategy for achieving them, and the standards for measuring success, and a outlines the need the firm will fill, the operations of the business, its components and functions, as well as the expected revenues and expenses.
mission statement; strategic plan
strategic plan; business plan
standing plan; mission statement
business plan; business model
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