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a) Is the Build-A-Bear concept a fad, or does it have staying power? b) Create a perception map for Build-A-Bear and explain it. c) Describe

a) Is the Build-A-Bear concept a fad, or does it have staying power? b) Create a perception map for Build-A-Bear and explain it. c) Describe the Target Audience for Build-A-Bear. d) What can Build-A-B

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