A. John and Jenny have been saving for two years to take their six children on a vacation to Disneyworld. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Price se.com where they are allowed to set their own price they are willing to pay for the airline tickets. What form of business model are John and Jenny using?

 

B. Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's business strategy?