A lack of awareness of (internal performance and effective resource deployment or competitor strategies and labor practices) can lead to the inability to strategically assess what should be insourced or outsourced. This can contribute to the risk of hollowing out, the giving up of (high-margin or value-adding) activity. One approach to outsourcing decisions is to consider whether a process creates (competitive advantage or product differentiation), taking into account (price and delivery or cost and risk) considerations