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A large international computer manufacturer is designing a new model of personal computer. It estimates that the cost to produce one unit will be around

A large international computer manufacturer is designing a new model of personal computer. It
estimates that the cost to produce one unit will be around $700 and it can sell a unit for $800. It
estimates that the capacity setup for this model will cost $15 million.
a) How many units will it need to sell to justify the capacity cost?
b) The manufacturer must decide whether to produce the keyboards internally or to purchase
from an outside supplier. The supplier is willing to sell the keyboards for $50 each, but the
manufacturer estimates that it can internally produce the keyboards for $35 each. Management
estimates that expanding the current plant and purchasing the necessary equipment to make the
keyboards would cost $8 million. Above what demand quantity the expansion should be
considered? Should they undertake the expansion if the expected demand is 0.6 million units?
c) The manufacturer decides to produce the keyboards internally for a better production control.
The manufacturer is now evaluating two options for expansion: A) expansion based on ordinary
production equipment at the cost of $8 million; and B) expansion based on modern production
equipment that will cost $10 million. Through Option A, the keyboard production will cost $35
per unit. Production per unit will be $30 with Option B. For what ranges of demand quantity each
option is better?
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