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A large international computer manufacturer is designing a new model of personal computer. It estimates that the cost to produce one unit will be around
A large international computer manufacturer is designing a new model of personal computer. It
estimates that the cost to produce one unit will be around $ and it can sell a unit for $ It
estimates that the capacity setup for this model will cost $ million.
a How many units will it need to sell to justify the capacity cost?
b The manufacturer must decide whether to produce the keyboards internally or to purchase
from an outside supplier. The supplier is willing to sell the keyboards for $ each, but the
manufacturer estimates that it can internally produce the keyboards for $ each. Management
estimates that expanding the current plant and purchasing the necessary equipment to make the
keyboards would cost $ million. Above what demand quantity the expansion should be
considered? Should they undertake the expansion if the expected demand is million units?
c The manufacturer decides to produce the keyboards internally for a better production control.
The manufacturer is now evaluating two options for expansion: A expansion based on ordinary
production equipment at the cost of $ million; and B expansion based on modern production
equipment that will cost $ million. Through Option the keyboard production will cost $
per unit. Production per unit will be $ with Option B For what ranges of demand quantity each
option is better?
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